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Resource Center - Shopping -  Books - Business, Marketing and Related Subjects 

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Business and Marketing Books

  • PPC profits
    I am sure you have heard of Pay Per Click advertising (PPC for short), I’m sure you have heard of it because it is one of if not the most popular ways of advertising on the internet. Millions of people and businesses are using PPC advertising to drive highly targeted traffic to their websites and promote their online or even offline businesses. So, who exactly uses online advertising? Well, nearly everyone that has an online or offline business and has a website for that business. From tiny little one man operations, to gigantic multi billion dollar companies…PPC advertising is a great way for anyone to drive highly targeted and effective traffic to their website. Here is a small example of just some of the people who use PPC: Internet Marketers Online Business Owners Doctors Online Auction companies Automobile dealers Lawyers and Law Firms Real Estate Agents and Agencies Jewelry Stores Banks and other Financial Institutions There is no shortage of traffic hungry people and businesses that are craving to buy all the targeted traffic they can afford, and that’s good news for you because if you do things right… And anyone else with a business (online or off) for that matter! Your PPC search engine can be a lot more targeted at a specific niche, or a specific geographical area (like your home city for example). And why would someone choose to advertise in your PPC search engine as apposed to say Overture? Because yours will be a lot more targeted! And it is targeted traffic that has made PPC advertising one of if not the most popular and effective ways of advertising on the internet. So if anything, many businesses will actually choose to buy traffic from you as apposed to the big PPC search engines out there…your traffic will simply be more targeted, which translates into being more profitable! Basically, there are millions of traffic hungry businesses out there drooling to buy targeted traffic. And if you have your very own PPC search engine you can sell them all the targeted traffic they can afford and make a fortune in the process. But of course, before you do that you will need to create your very own PPC search engine… And that is exactly what you will learn in the next few minutes, once you get your hands on this wonderful e-book.... PS: Remember, once you set up your very own PPC search engine you can start selling advertising to millions of traffic hungry businesses that are desperate to buy all the targeted traffic they could possibly afford…

     
  • SEO For Busy Marketers- Discover The Quick And Effective Secrets Used By Top Marketers
    Creating and publishing a website is no longer a mysterious, cryptic task that is reserved only for computer geeks. Nowadays anyone wanting a piece of the virtual pie can easily sign up for a free blog in about five minutes. In addition, there are lots of free WYSIWYG editors available that make creating a beautiful, interactive website a very simple drag & drop process. In short - putting up a blog or website is now the EASY part. What really separates the Pro's from the Posers these days is Search Engine Optimization Without SEO chances are that nobody will ever know your website exists! Introducing... SEO For Busy Marketers Inside You'll Discover: - SEO shortcuts for your business in EASY to understand language - What parts of SEO matter and what just aren't worth the effort - How to make sure your content is relevant to the keyword phrases being searched - How to optimize your website with keywords and linking structures - How to build powerful inbound links to your website from others in your niche - The onsite optimization methods that really work - How the search engines work and what they're looking for - How meta tags can seriously boost your SEO - What permalinks do and how they can work for your business - Why sitemaps are vitally important - The truth about 'titles' - What is a 'Pinglist' - Vital wordpress plugins that can make SEO quicker and easier by FAR - Off site optimization techniques and much much more...

     
  • Targeted Traffic- Discover How To Find An Endless Supply Of Targeted Customers
    Traffic is the lifeblood of your business! Here is what you will learn from this guide: - 3 Real life examples of the power of your own affiliate program. If you've ever doubted the viability of affiliate promotion for your products, you're missing out big time. I'm going to crush the pre-conceptions you have about this powerful method of marketing, so much so, that you'll never want to be without an affiliate program again. - 25 ways to increase the profits from your affiliates. Affiliate promotion is the lifeblood of many online businesses. It amazes me how many people don't utilize affiliates effectively. Amazingly enough some don't use them at all. I'll give you 25 techniques to not only increase their efficiency and make more profit from them, but also proven means and methods of attracting them in the first place. - 3 reasons marketers don't set up an affiliate system, and how they're feeding you incorrect information hindering your chances of success for the sake of a few extra dollars landing in their wallets. Get the facts here, and stop being taught incorrect, misguided and unproven methods. - I'll show you how you can be making far more money every month by giving out 100% commissions compared to not having an affiliate system at all. The moment you learn about promoting for something other than direct profit, is the moment your potential to earn a few thousand dollars per month turns into the potential for you to be rich. I'll dash your affiliate doubts from the word go. - The number one mistake of the affiliate marketing newbie. The one mistake that is destroying their business every single time they launch a product. Due to the number of people I speak to that do this daily, it wouldn't surprise me if you're doing this too right now, as you read this. We need to fix it and fast before it gets out of hand. And much more....Get Your Copy Today!

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Business Management Books

  • AS BUSINESS STUDIES
    A full-colour text for AS Business Studies, designed to meet the needs of the course as it really is. The book has three sections: marketing and accounting and finance; people and operations management; and external influences and objectives and strategy.

     
  • AS IN A WEEK
    Based on the 'test-teach-test' methodology, each revision guide covers topics useful for AS exam success. It outlines the time you should spend on each section and combines full explanations with practice questions and answers. Each book also contains mock exam questions.

  • BE YOUR OWN SPIN DOCTOR
    A Practical Guide to Using the Media; Second edition of a top-selling Politico's Guide; A must for all campaigners, communicators, press officers, and students of the media. Spin doctors are seldom out of the news for long.

  • ELECTRONIC COMMERCE
    A comprehensive book about the concepts and foundations of electronic commerce as they relate to various decision-making scenarios in the Internet world. It mixes descriptive information about the Internet and electronic commerce with practical applications and actual case studies.

  • HIGH FIVE
    Written in the manner of a parable, this title also aims to be an inspirational guide that explores the benefits of working together in a team. It follows the experiences of Alan, who is fired for having a lone-wolf mentality.

  • PRACTICAL PRINCE2
    Provides a practical guide to the PRINCE2 (Projects in Controlled Environments) method, in order to manage effectively a project from inception, through planning and control, to its completion. This book considers how quality requirements of the project are defined, monitored and controlled, and includes many sample forms and extra checklists.

  • PRODUCT STRATEGY AND MANAGEMENT
    Presents a review and analysis of the issues involved in managing products through their life cycle. The text takes an integrated approach, emphasizing the importance of involving all business functions within the product life cycle.

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